Niche Positioning Chapter 01 Review

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It’s Time to Build a Real Estate Brand That Attracts, Converts, and Compounds—Even While You Sleep!

This is where it all begins.

In the next 10 chapters, you’ll get the full blueprint Melvin Lim used to grow a two-man team into one of Singapore’s most recognisable real estate brands—now 70-strong and closing 9-figures annually.

What’s inside the Full Masterclass:

Module 1: Niche Positioning

Chapter 1: Survival

Discover why finding your niche is crucial in the competitive real estate industry. Learn how specialising can set you apart, secure your foothold in the market, and ensure long-term survival.

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Chapter 2: Transition

Understand the essential shift from being just a salesperson to becoming a businessperson. This chapter guides you through transforming your mindset and approach to embrace a business-focused perspective.

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Chapter 3: Paradigm

Create a personalised success paradigm tailored to your business goals. Learn how a well-defined framework can shape your decisions and drive your path to success.

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Chapter 4: Skillset

Master the top 10 essential skills that will empower you to succeed. From negotiation to digital marketing, this chapter offers practical insights to refine your expertise.

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Chapter 5: Time

Learn strategic time management techniques that will boost your productivity and efficiency. Make the most of your time to drive better results and avoid burnout.

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Chapter 6: Alpha

Explore what it takes to become an expert at listing. This chapter reveals the secrets to effective listing strategies that position you as a top player in your field.

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Chapter 7: Income

Dive into the seven levels of business income growth and how to navigate through them. This chapter will help you develop a solid plan for scaling your income strategically.

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Chapter 8: Business

Uncover winning business models specifically tailored for estate agents. Learn how to implement these models to build a resilient and profitable business.

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Chapter 9: IFDS (Identity, Fears, Desires, Strategies)

Identify and refine your content niche using the IFDS (Identify, Focus, Develop, Share) method. This chapter will help you zero in on content that resonates with your audience and build your brand.

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Chapter 10: Hexagon

Leverage the power of content creation to generate leads. This chapter delves into the Hexagon strategy, a multi-faceted approach to attract and convert prospects through engaging content.

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Chapter 11: Goal

Define your long-term vision and goals for sustainable success. This final chapter guides you to clarify your “long game” and align your daily efforts with your ultimate aspirations.

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The difference between being just another realtor and the realtor people search for—is your brand.

Sign-up for the full course!

$2,999

Be quick—as one of the next 20 sign-ups, you’ll exclusively enjoy these powerful bonuses:

You're not just getting the masterclass, you're getting direct access to the person behind it.

Work 1-on-1 with Melvin

As a registrant of the full masterclass, you get the rare chance to sit down with Melvin Lim himself.

This is a private 45-minute session where your brand becomes the focus.

What You’ll Get:

Valued at: $3,000!

More about who’s guiding you...

Melvin Lim

Co-founder & CEO, PropertyLimBrothers

Melvin Lim is the Co-Founder and CEO of PropertyLimBrothers, a real estate media and consultancy brand that has redefined how properties are marketed in Singapore. He pioneered cinematic home tours and transformed traditional listings into emotionally resonant stories—blending media, data, and consultancy into a full-suite experience.

Today, while leading one of Singapore’s most recognisable real estate brands, Melvin also coaches realtors to build lasting presence through powerful personal branding. Because in a crowded industry, standing out isn’t optional—it’s everything.

Realtors Melvin Have Coached:

Many realtors and brand leaders who’ve worked closely with Melvin over the years have gone on to build strong, sustainable careers in real estate.

Each of them has grown exponentially under his guidance—transforming not just their careers, but the way they approach the business entirely.

Bonus #2: Free Copy of Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential—Worth $39!

You’ll also receive the Playbook for Mastering the Art of Home Selling

For the first time ever, Melvin Lim and Adrian Lim, share their ultimate blueprint for taking any property from “listed” to “sold.”
What You’ll Learn Inside:
  • The mindset and patterns of successful property sellers in Singapore
  • How to connect with buyers and prepare, stage, and price your home
  • Mastering social media and high-impact home tour content creation
  • Proven strategies for advertising, content distribution, and financial planning

Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential

When you truly understand how to sell and see through the lens of a buyer, you gain clarity on what, where and which property to buy and invest in next.

Here's Everything You’re Getting By Signing Up Now

Niche Positioning Masterclass

An 11-Module blueprint to build a brand that attracts, converts, and scales—straight from Melvin Lim’s himself.

VALUED AT $2,999

1-on-1 Strategy Consult with Melvin Lim

An in-person discussion with Melvin where he audits your brand, understands your niche, and maps out your next 3–6 months.

VALUED AT $3,000

PLB Positioning Playbook

The definitive guide to selling your property right—full of proven strategies from the PropertyLimBrothers team.

VALUED AT $39

Total : $6,038

For the next 20 sign-ups—get everything for:

$2,999 ONLY!

Niche Positioning Masterclass

An 11-Module blueprint to build a brand that attracts, converts, and scales—straight from Melvin Lim’s himself.

VALUED AT $2,999

1-on-1 Strategy Consult with Melvin Lim

An in-person discussion with Melvin where he audits your brand, understands your niche, and maps out your next 3–6 months.

VALUED AT $3,000

PLB Positioning Playbook

The definitive guide to selling your property right—full of proven strategies from the PropertyLimBrothers team.

VALUED AT $39

Total : $6,038

For the next 20 sign-ups—get everything for:

$2,999 ONLY!

Still thinking of taking that 1-on-1… don’t wait.

Reminder: Only 20 Consult Slots Available!

Melvin personally conducts each 1-on-1 strategy session—and with his packed schedule, he’s only able to take on 20 sessions for this round.

If you’re reading this, it means there are still slots left.

Join the Full Masterclass Now–$2,999

(Limited bonus: 1-on-1 session + free PLB book)

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