Niche Positioning Masterclass Module 01

Struggling to Stand Out in Real Estate?
Learn How Top Realtors Build Predictable Success

Most realtors chase leads. Top realtors attract them.
Watch Module 1, Chapter 1 of Niche Positioning Masterclass for Free!

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What is Niche Positioning Masterclass?

Niche Positioning Masterclass is a 3-part course designed to help real estate professionals build a distinctive brand and succeed in the competitive property market. Learn from Melvin Lim, Co-Founder & CEO of PropertyLimBrothers, on the importance of niche branding. Position yourself in the industry beyond just being a salesperson and establish a business with a unique value proposition.

The course is structured into three modules:

Build

Laying the foundation for a strong niche by defining your expertise, target audience, and key differentiators.

Market

Effectively communicating your brand identity through creative strategies and marketing efforts.

Manage

Sustaining and growing your brand by continuously refining your positioning and business model.

By following these principles, real estate professionals can transform their careers from transactional sales roles into long-term, recognisable brands that stand out in the industry.

Why You’re Struggling in Real Estate

Sound familiar?
  • No predictable leads – You rely on referrals, hoping they keep coming.
  • Inconsistent income – One month you close deals, the next you’re in panic mode.
  • No clear brand – You’re just another Realtor in a crowded industry.

The harsh reality? 90% of new realtors quit within 3 years.

What Successful Realtors Do Instead:
  • They position themselves as an authority in a specific niche.
  • They build automated lead generation so clients come to them.
  • They reinvest into their business, branding, and marketing instead of spending everything they earn.

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What You’ll Learn in Chapter 1
(Available for Free)

  • The real reason most realtors fail (hint: it’s not just about hard work).
  • How to escape the feast-or-famine cycle and create a consistent lead pipeline.
  • The 3 biggest mistakes realtors make when finding clients—and how to fix them fast.
  • Why top realtors invest in their brand and lead generation—while others burn out.
  • The Build, Market, Manage framework that successful realtors use to stay ahead of the competition.

These are not just theories but battle-tested strategies utilised by one of Singapore’s top-performing real estate teams.

Melvin Lim

Co-Founder and CEO of PropertyLimBrothers

Melvin Lim is a seasoned expert in Singapore real estate, known for his deep knowledge and acumen. With over 17 years of industry experience and a track record of selling more than 2,000 properties, he has built a strong reputation for understanding the nuances of the market. Melvin leads PropertyLimBrothers as Co-Founder and CEO, providing in-depth market analyses and property insights, helping clients navigate the complexities of real estate. His expertise is often shared at in-person events in collaboration with 99.co, Seedly, Singtel, UOB, Maybank, HSBC, and more, where he shares the latest property insights and market dynamics. This masterclass is just one of the ways Melvin imparts the strategies and knowledge that have helped him build one of Singapore’s most recognised real estate brands.

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Watch Chapter 1 for FREE

  • No outdated sales tactics. Just real strategies that work.
  • Learn how to stop chasing leads and start attracting them.
  • Take control of your real estate business today.

If you want long-term success in real estate, you need a niche, a brand, and a strategy. Learn how top realtors do it—starting now.

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