
Struggling to Stand Out in Real Estate?
Learn How Top Realtors Build Predictable Success
Most realtors chase leads. Top realtors attract them.
Watch Module 1, Chapter 1 of Niche Positioning Masterclass for Free!
Instant Access to the First Chapter of the Masterclass
What is Niche Positioning Masterclass?
Niche Positioning Masterclass is a 3-part course designed to help real estate professionals build a distinctive brand and succeed in the competitive property market. Learn from Melvin Lim, Co-Founder & CEO of PropertyLimBrothers, on the importance of niche branding. Position yourself in the industry beyond just being a salesperson and establish a business with a unique value proposition.
The course is structured into three modules:
Build
Laying the foundation for a strong niche by defining your expertise, target audience, and key differentiators.
Market
Effectively communicating your brand identity through creative strategies and marketing efforts.
Manage
Sustaining and growing your brand by continuously refining your positioning and business model.
By following these principles, real estate professionals can transform their careers from transactional sales roles into long-term, recognisable brands that stand out in the industry.

Why You’re Struggling in Real Estate
Sound familiar?
- No predictable leads – You rely on referrals, hoping they keep coming.
- Inconsistent income – One month you close deals, the next you’re in panic mode.
- No clear brand – You’re just another Realtor in a crowded industry.
The harsh reality? 90% of new realtors quit within 3 years.
What Successful Realtors Do Instead:
- They position themselves as an authority in a specific niche.
- They build automated lead generation so clients come to them.
- They reinvest into their business, branding, and marketing instead of spending everything they earn.

What You’ll Learn in Chapter 1
(Available for Free)
- The real reason most realtors fail (hint: it’s not just about hard work).
- How to escape the feast-or-famine cycle and create a consistent lead pipeline.
- The 3 biggest mistakes realtors make when finding clients—and how to fix them fast.
- Why top realtors invest in their brand and lead generation—while others burn out.
- The Build, Market, Manage framework that successful realtors use to stay ahead of the competition.
These are not just theories but battle-tested strategies utilised by one of Singapore’s top-performing real estate teams.
Melvin Lim
Co-Founder and CEO of PropertyLimBrothers

Get Instant Access –
Watch Chapter 1 for
FREE
- No outdated sales tactics. Just real strategies that work.
- Learn how to stop chasing leads and start attracting them.
- Take control of your real estate business today.