Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential
When you truly understand how to sell and see through the lens of a buyer, you gain clarity on what, where and which property to buy and invest in next.
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Positioning: PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential
When you truly understand how to sell and see through the lens of a buyer, you gain clarity on what, where and which property to buy and invest in next.
Share via
In a crowded real estate marketplace, Positioning is Everything.
The moment you list your property in the resale market, it becomes a unique product that needs to attract that one right buyer to make the offer you desire. How do you stand out and find the right buyer that truly appreciates and sees the value of your property? How do you maximise the potential sale price of your home?
It’s about attracting genuine buyers by positioning your property with content and maximum exposure.
For the first time ever, Melvin Lim and Adrian Lim—more popularly known as PropertyLimBrothers, Singapore’s most successful real estate duo that revolutionalise how properties are being marketed with video home tours in Singapore—have assembled an unrivaled playbook on property marketing, designed to take your home from “listed” to “sold”. More than just a guide, this is a blueprint for uncovering the unique potential of every real estate you touch and finding the perfect buyer for every home. Backed by wisdom and 17 years of industry experience, this book is your key to mastering the Art of Selling Your Property to its Maximum Potential.
POSITIONING
PropertyLimBrothers on the Art of Selling Your Property to its Maximum Potential
Discover the Art of Home Selling:
A Step-by-Step Playbook
Embark on a journey through the pages of this book, where we demystify the art of home selling with a comprehensive, step-by-step playbook. Inside, you’ll uncover:
- The mindset of successful property sellers
- The Singapore Buy and Sell Pattern
- How to build empathy and connection with your eventual buyer
- Step-by-step guide to preparing for a home sale
- How to prepare and dress your house for the sale
- How to leverage on and harness the power of social media
- The four pillars of social media content creation
- How to create a comprehensive Home Tour
- How to advertise and distribute your content to maximise attention
- Pricing techniques for your home
- Graphic guides to timeline and financial calculations
There is an audience for every home, and there is value in every property. The real challenge lies in discovering that special someone who perceives and appreciates the value of your home just as you do. It is our sincere hope that this book empowers you to sell your home, in the social media era.
Unlock Your Property’s Maximum Potential
Delve into a comprehensive guide to optimising property value, blending market insights, data analysis, and buyer psychology.
01
The Most Common Reasons for Selling
02
12 Steps to Selling Your Home
03
Product Positioning:
Transforming the home
04
Marketing in the 21st Century:
Real Estate Content Creation
05
Advertising and Distribution of Content:
The Often Neglected Part
06
Viewings: The Art of Showmanship
07
Sealing the Deal:
How to Price Your Property Correctly
Melvin Lim
Co-Founder and CEO of PropertyLimBrothers (PLB), brings 17 years of real estate expertise to the forefront of Singapore’s property market. Under his thoughtful leadership, PLB has successfully sold over 1,800 homes, setting a new benchmark for real estate in Singapore. Melvin’s skill as a realtor and leader is matched by his pioneering approach to marketing, which has reshaped how properties are sold through the power of video home tours and social media. In 2017, Melvin introduced presenter-led home tour videos to Singapore—a groundbreaking move that redefined property marketing by showcasing each home’s unique story. With over 3,300 videos now under his belt across YouTube and other platforms, his innovative strategies have become a standard others aspire to achieve. Beyond marketing, Melvin has built an ecosystem of expertise at PLB. He spearheaded the creation of in-house media, research, and digital marketing teams, including InsightsbyPLB and PLB PropTech. Since 2018, he has led PLB Media’s growth to 90 employees and expanded creative agencies into Singapore, Malaysia, and the Philippines. In 2022, he founded PLB Realty, now home to 65 of Singapore’s top real estate consultants specialising in landed properties, condos, and HDBs. With a strong background in advertising, marketing, and finance, Melvin’s natural flair for numbers allows him to unlock the full potential of every property he represents. Melvin remains committed to his core values of integrity and innovation. His passion for uncovering the true character of every home drives his success, and he leads the PLB team with the same vision: to elevate real estate marketing across Singapore and the ASEAN region.
Adrian Lim
Adrian Lim, our Co-Founder and Managing Director of PropertyLimBrothers, has 17 years of real estate experience in the industry and has transacted over 1,800 with the PLB team till date. Adrian’s expert communication skills and experience in selling homes has solved many complex situations for our clients over the past years. He constantly spearheads the Realty Team in PLB. His passion is driven by a relentless pursuit of what lies ahead. This dedication to serve effortlessly connects realtors and clients, inspiring others to thrive under his leadership. A family man who enjoys the company of his wife, four children and their dogs Coffee and Mocha, Adrian is known for his passion, dedication and achievements in real estate.
Grayce Tan
Grayce Tan is the Senior Marketing and Business Development Manager at PropertyLimBrothers, with a rich background in Real Estate, Sociology, and Educational Pedagogy. Leading the Business Development, Brand Marketing, and Editorial teams at PropertyLimBrothers, she excels in boosting brand visibility and customer engagement through innovative strategies and key partnerships with property developers and real estate clients. A passionate lifelong learner, Grayce’s deep curiosity for people and market dynamics drives her approach to real estate. She spearheads strategic content initiatives, manages real-time market analysis, and ensures her teams stay at the forefront of industry trends. Grounded in a commitment to delivering insightful, data-driven content, Grayce is dedicated to helping clients and readers alike navigate the ever-evolving property landscape with clarity and confidence.
Frequently Asked Questions
This book is designed for investors, developers, homeowners, and anyone interested in enhancing the value of their property through strategic insights.
Yes, it is accessible for beginners while offering in-depth strategies that experienced professionals will find valuable.
The book is available in print. A digital format will be made available for Kindle on Amazon soon.
Yes, you may download the first ten pages of the book here.
Unfortunately, all book purchases are non-refundable.
We provide doorstep delivery for all purchases. Alternatively, you may arrange for self pick-up at our office.
We accept debit and credit card.
You may write in to [email protected] with your order number. Our friendly staff will assist you as soon as possible.
